What comes first – your products or your strategy? And where do all your business activities, including processes and projects, fit into the picture? If you’re like many people I speak with, you probably feel strongly that products (and/or services) come first and that your business strategy should follow from there.
However, successful companies excel because they are focused on the big picture - giving their customers “what they want, when they want it, in a way that makes them feel the way they want to feel”. They’re not simply designing a cool product or hot new service and then looking for a market and customer to sell it to as some kind of afterthought. However, I see this happening in companies far too frequently these days.
It turns out that, to achieve the type of business success I know you want, you’ve got to take a more nuanced and flexible approach to thinking about, designing, and aligning your products, projects, and strategy.
In my latest blog post hosted by www.emeteclass.com, I explore a more dynamic way of thinking about the relationship between products, projects, and strategy and discuss an approach that will help you be more successful in giving your customers “what they want, when they want it, in a way that makes them feel the way they want to feel”.